Lori Senecal recently left the advertising business with her retirement from Crispin Porter + Bogusky at the end of 2017. While with the company, Lori Senecal oversaw immense growth in her position of global chief executive officer. Their chairman Chuck Porter stated that during her time with the company, Lori Senecal exceeded every expectation they had for her and noted that they never lost a client with her as the global chief executive officer for the creative agency. Part of her success in the advertising agency and CP+B came with her tremendous follow through. Lori Senecal made sure that the great ideas that came across her actually happened as opposed to getting lost and forgotten about.
Lori Senecal believes that in order to bring big ideas to life people must work with radical collaboration. This is one of the reasons that during her time in the advertising industry she put such an important focus on finding the right talent for the positions. While at Crispin Porter + Bogusky, rather than making decisions based on who is the highest in the chain of command, they went with the concept that “the Best Idea is Boss”. No matter where the idea came from, they moved on it as long as it was a good step for their company and their clients. Check out Inspirery to know more.
The shift to brand actions rather than brand messaging excites Lori as she sees advertising changing cultures and not just influencing customers to buy a company’s product. Consumers want to see the actions of the companies instead of just listening to what they have to say in order to win their brand loyalty and trust. By these brands becoming more emboldened Lori Senecal believes that customers are trusting the purpose and mission of the brand. You can visit interview.net
One of the interesting campaigns that Crispin Porter + Bogusky led during Lori Senecal’s time with the company included EA Sport’s NBA 2K that included a collaboration with the company Fitbit. This partnership allowed players of the game to improve their character’s stats by doing physical activity while wearing the Fitbit.