Learning Decks

Educating The Masses

José Auriemo Neto, Transforming JHSF Into an International Brand Name

José Auriemo Neto is a business leader from Brazil. Being primarily known as a commercial real estate broker for JHSF, he’s crossed over into the business of fashion as well. He’s been listed as being in the Business of Fashion 500, among a prestigious group of cohorts. It’s unique that a real estate mogul is in this group, as Neto’s contribution to fashion is that he’s introduced several upscale designer brand names in his mall portfolio. Among these designers are Jimmy Choo, Valentino, and, Hermes. Cidade Jardim, which Neto is the founder and CEO of, is the home to many upscale retailers and, also a wide selection of restaurants, including fine dining. This is a rather big accomplishment, as Brazilians had difficulty in accessing these brand names. Even in a strong economy, their choices of fashion were rather limited, or, simply too expensive for most citizens.

José Auriemo Neto has a degree in civil engineering as well as coursework in development. He received this degree from Fundação Armando Álvares Penteado University in Sao Paulo, Brazil. He started with JHSF in the early 1990’s, and, began his career in the services management division. Running Parkbem, a parking services company of JHSF, he then moved into developing real estate. Some of his projects prior to Cidade Jardim include developing the first shopping integrated subway station, and, development of other malls in Brazil such as Ponta Negra and Bela Vita.

Being only 40 years old, he’s had quite a lot of experience. His current works include expanding JHSF beyond Brazil, to become an international brand name. Connecting his country with fashion has given Neto recognition from both the real estate and fashion communities. Neto is also well respected by the public, as he’s made a significant impact on his fellow citizens. He’s certainly an executive who’s going places, quickly.