Learning Decks

Educating The Masses

Global CEO Lori Senecal’s Successful and Innovative Career

Lori Senecal is the Global CEO at Crispin Porter & Bogusky. She explains that her current success has been made possible through experiences in an early career life. Lori Senecal confirms that through the success of her older siblings, she got motivated to achieve higher goals in her personal life and career. She joined the world of employment after successfully graduating from the University with a degree in Sales and Marketing.

Lori has a gift of leading organizations and companies to a better state than before. Lori is known for bringing out the best from workers, and many enterprises target her to utilize great leadership skills. In showcasing her innovation skills, she developed and unveiled TAG ideation; a Marketing unit in 2003.

Senecal has worked with some of the best brands in the world such as Nestle, Sprint, Nabisco, and Molson. She has also served as the Global Account Director of Coca-Cola. Since October 2005 to 2008, Lori served DDB Worldwide communications in the position of Chief Marketing Officer. In 2009, she climbed the ranks and became the president and partner of Kirshenbaum Bond & Partners. Check out LinkedIn to know more.

According to GCReport, Lori Senecal has an excellent reputation in competitive and innovative skills; this led her to win the Quantum Leap Award during the AWNY Game Changer Awards. As the Global CEO, Lori oversees global growth and expansion and manages the ten international offices of the firm. Since her inception in 2015, Lori has made a fantastic impact on both business and culture of CP+B creating a new global agency.

Lori’s leadership and focus on talent have contributed to the agency’s growth and development across different geographies and disciplines. Recently, she received an honor as a leader transforming the future of business earning her a spot at the “Most Creative People in Business” in 2017. Senecal has continuously appeared among AdWeek’s Power 100 list for the past two years.

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