The work of the Brazilian advertising executive Alexandre Gama has become a major part of the global marketing industry after the successful advertising creative set out to develop his career with work completed in London and across the planet. Alexandre Gama may be a major part of the Brazilian advertising industry, but his work takes in much more than simply the advertising industry that he has become iconic within; for Alexandre Gama the youth of Brazil are missing out on an amazing opportunity to develop their interests to include a range of iconic Brazilian cultural traditions. One of these is the Brazilian guitar style that Gama has become a much lauded expert in to such as extent he has founded the VIOLAB foundation that aims to publicize the playing of classical Brazilian guitar styles through a range of media, including a popular YouTube channel.
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