Learning Decks

Educating The Masses

Advertising Executive Lori Senecal Brings A Global Perspective To The Ad World

Many executives tend to under-utilize their company’s most vital resource: their employees. Many employees, especially in the advertising world, pursue their careers because they are interested in solving problems that shape their companies and influence their industries. However at more than a few companies some employees can find themselves feeling as though their full potential is not being capitalized upon within the context of their position. It is often clear that their employers and supervisors are not interested in what the employees think about how the company can become more efficient and more effective in distinguishing itself from other competitors that exist in the marketplace.

If you were to speak to employees who have worked at organizations that have been led by advertising executive Lori Senecal, however, you would probably find that they had opportunities to be heard that other employees are not accustomed to having. According to Campaign Live magazine when Senecal was working as the Chairman and Chief Executive Officer of KBS+ she worked to promote employee engagement by making a class on the world of venture capital available to her employees. Campaign Live notes that Lori’s goal in providing her employees with training in venture capital was not to encourage them to necessarily enter the world of investment management but to spur them to be more proactive when it came to transforming the way that the company did business. This sort of effort was part of a management strategy wherein Lori empowered the people working under her to be able to work on projects that could generate money for the company and for the employee that proposed it. From the outside looking in it appears as though Lori values creating an environment within the organizations that she runs that are similar to a startup where creativity is valued and leveraged to give the business a competitive advantage.

In 2015 Lori transitioned from her role as the Chairman and the Chief Executive Officer of KBS+ into being the Global Chief Executive Officer of the advertising firm CP+B. At CP+B Lori was able to leverage her experience building an international advertising business. Under her leadership, KBS+ went from being a firm that focused on US-based business to a firm that grew to have a staff of nearly 1,000 people working to provide advertising solutions to businesses located around the world. In her role as Global Chief Executive Officer of CP+B Lori is responsible for overseeing CP+B’s global offices and focusing on growing the firm’s international business.

Kate Hudson: Co-Founder Of Fabletics With A Vision To Change Online Marketing

Fabletics by Kate Hudson is an online subscription retailer store that sells accessories and sportswear for women, normally referred to as “athleisure.” Fabletics is best known for its online business approach but also has eighteen conventional stores. It provides personalized outfits chosen for its members based on their fashion and lifestyle preferences. It’s a subsidiary of JustFab that renamed to TechStyle Fashion Group in the mid of 2016.



Fabletics was founded by Kate Hudson, Adam Goldenberg, and Don Ressler in July 2013 and launched officially on 1st October 2013. In June 2015, Fabletics also launched FL2, its active wear line for men with an actor, Oliver Hudson, and co-founder, Kate’s brother. In March, Fabletics expanded the inventory beyond sportswear by adding swimsuits and dresses. The company has gained press exposure repeatedly for their tactics about online marketing and advertising. According to Forbes, it has increased revenue by thirty-five percent every year, with a worth of US$250 million within few years of business. The company uses a different type of pop-up stores to increase the clientele which directly means raise in membership.



Membership is completely free and like an ordinary subscription where VIP Members get an email at the starting of every month exhibiting them new looks. And they’ve until 5th of this month to decide if they’d like to skip or shop; however, affiliates who decline to skip would charge US$49.95 that turns into a store credit which never expires. When getting registered, members are needed to complete a survey concerning their lifestyle and workout preferences. At the beginning of every month, outfits which are personalized, chosen for every member based on such preferences.



In only a few years Fabletics has generated more than twenty million followers on Twitter and also has opened eighteen retail stores. Within very short span of time, Fabletics managed to get 1.2 million monthly members globally, who gets discounts of up to half on purchasing their favorite apparel. Starting at US$49, members get a sports bra, top, and bottoms based on fashion and lifestyle preferences of theirs. The idea for Fabletics is to get on-trend fashion and personalized services at discounted prices.



While celebrities certainly help, an actress, who won the Golden Globe saw a chance to adopt e-commerce model of Warby Parker and design high-quality, affordable line that inspires all women, despite age, size or ability to purchase, to feel and look their best and embrace a healthy, active lifestyle.



Hudson’s way to design affordable, fashionable fitness apparel for fashion-savvy individuals has been an inspirational journey, and she learned numerous lessons in his journey to build a market for her new product in such competitive environment. These few points are worth reading that she shared to learn more about marketing opportunities. Identify marketing opportunities, Stay hands on, Rely on data to make appropriate decisions, Get inspired and Take risks and believe in yourself. Hudson’s motto is very simple: Live your life with passion. Try to keep that in view, and you will become fearless.

What to Expect Using Wen Cleansing Conditioner

Anyone interested in using the WEN Hair Cleansing Conditioner wonders if it is a worthwhile product. Who wants to waste time and money on a useless product? But, women with fine, limp hair have an even greater concern when choosing beauty products, since finding a product that gives their hair life without weighing it down is never an easy task.

One user shares on Facebook her Wen Cleansing Conditioner experience. This user, like many others, has fine hair, and was skeptical of the product. Her 7-day journal highlighted the results of the product use on her fine hair, and you’ll be interested to know what she has to say.

After using the product for 7-days, this user reported great results with the Cleansing Conditioner. She noted her hair was full of life, had more volume and shine, and that it was smoother and silkier. These results were attained from the very first use of the product. This user says the Cleansing Conditioner is a product she’ll use again soon.

Wen Cleansing Conditioner is an incredible 5-in-1 product developed by Chaz Dean. As a Hollywood stylist, Dean knows a thing or two about gorgeous hair. The Cleansing Conditioner is one of many hair care products in the Wen by Chaz line; After several years on the market, it is safe to say that the Wen Cleaning Conditioner exceeds expectations of almost every user!

Purchase Wen hair products on

Online Financial Advice: Learning From Kevin Seawright’s Example

There is a growing trend in the industry today where people look online for financial advice from professionals. Not only that, but many people are excited about some of the changes that are starting to take place in this area of the economy. If you are ready to invest for the future, working with a financial professional is a great idea.

There are a lot of benefits to working with someone who is based in another area on your finances. Not only can communication be easy, but you can also get a variety of perspectives from people around the world.

This is one of the best ways to take your life and career to the next level. According to Crunchbase,  a lot of people today look up to the hard work that Kevin Seawright has put into his career. He is helping people across the world with their personal situation.


For many people, the biggest hurdle to them accomplishing their goals is learning how to invest. A lot of people would rather spend that money on something that they can buy every month instead of actually saving and investing for the future.

However, people like Kevin Seawright are a great example of the benefit of bringing in someone with a lot of experience. He has helped many people and investors develop a financial plan for the long term.

You need to have both short term and long term goals in your life. With that being said, a lot of people incorrectly concentrate on how to add value in the short term. This can cause a lot of issues down the road for a number of reasons. You always need to look at a ten year plan and work towards accomplishing your goals in that area. Learn more about Kevin Seawright:

Next Steps

If you are interested in getting financial help from people around the world, technology is allowing people to do that today.

However, you need to get on a plan today and start working with someone so you can make those changes today. The sooner you make the changes, the sooner you will accomplish your goals.

Madison Street Capital Continues To Soar

In the competitive global landscape, companies want to engage the very best in the industry. When it comes to the investment finance, Madison Street Capital reputation precedes them. They are arguably the most decorated investment firm in the last three years.



They have raked in some of the most prestigious nominations and awards in this competitive industry. During the 15th Annual M&A Advisor Awards, Madison will be on the list of finalists in two categories. It is a crowning moment for Madison Capital who often have to operate in a very competitive and a legally challenging environment.



In the last three years, they have bagged an award every time they reach the finals. They don’t just pride themselves with nominations, they go ahead and win. According to one of the senior managing director of the firm, Karl D’Cunha, it takes professional and unbowed determination to deliver at the highest level.



Madison will compete in the Boutique Investment Banking Firm of the Year category following its remarkable year. During the year, the company facilitated the acquisition of Acuna & Asociados S.A. by Dowco. The deal left many industry experts impressed by the level of diligence, professionalism, and deal-making strategies employed.



The boutique investment category seeks to recognize the best company in terms of creativity and efficiency in execution of international and industrial deals (Under $100m). To win in this category, the competing firms must show noteworthy genius in understanding the two markets through a carefully executed deal.



The performance did not go unnoticed, and M&A Award is not the only one looking to honor them. The company is gaining a very positive reputation in restructuring and financing solutions for medium and small enterprises.



Madison Street Capital



Madison Capital is an investment firm with a mission of providing its clientele with the best deals possible in financing, restructuring, financial positions, valuations, mergers and acquisitions, and deal making. For over 19 years, they have maintained the highest level of commitment and discipline.



Given the nature of the business, dealmakers and financial consultants work round the clock, often across different time zones in what the CEO Charles Botchway calls a global marketplace.



In such an environment, experts must keep tabs with the global trends and multiple movable parts that make any decision complex. However, Madison Street Capital have shown its competence in offering the best services in the market.


For updates, check out Madison Street Capital on Facebook.

Sam Tabar Investment Tips for New Year

It was January 2015, that time of the year when people were beginning to plan their New Year’s Resolutions. According to that time’s Fidelity Investments report, 54% of consumers planned to make viable financial resolutions for that New Year.

However, the complex investments securities industry can be overwhelming to the amateurs. Bloomberg has it that the Columbia Law School-trained attorney and top capital strategist Sam Tabar luckily volunteered to reveal his top investment tips to assist all those newcomers who were looking to boost their net worth and plan for an early retirement in the New Year. Learn more about Sam Tabar:

Sam Tabar, the renowned financial strategist cautioned the people who were planning to beef up their portfolio through commodity trading that it would not be a walk in the park. According to the expert, these types of investments were riskier that the traditional bets like the mutual funds.

Commodity markets are more volatile than the stock markets or the mutual funds, so it is wise for investors to conduct their due diligence prior investing in that sector.

Another option of the traditional stock market is investing in the private sector. Social entrepreneurship is booming and investing in social platforms is good opportunity to make good money while assisting others.

According to, Sam Tabar knows this first hand after having recently invested in THINX. THNX is a socially conscious women’s underwear manufacturer. For each pair of product sold by THINX, it donates seven sanitary pads to AFRIpads, which eventually donates the sanitary supplies to the needy girls in Africa.

The financial legend, however, noted that no matter the route novice investors chose, a properly diversified portfolio is very critical. He said that it is easy for novice investors to get confused up in a new and exciting investment endeavors or a stock that is currently outdoing its peers.

But all good things should come to an end while you want to ensure that you do not keep all your eggs in one basket when the hot stock comes back.

Tabar’s most crucial piece of advice was that the best time to begin investing is the present. You do not have to wait for your retirement years to wish you had started investing earlier.

Capital Group’s Tim Armour Makes The Case for Active Funds

Warren Buffett has made the case that the majority of people who invest should stick with a passive fund that follows the S&P 500. The fees are very low and this strategy will beat the results of the majority of actively managed funds. Recently Tim Armour, the Chairman and Chief Executive Officer of the financial firm Capital Group, wrote an article on CNBC stating that active funds should play a role in your portfolio.

Armour agrees with Warren Buffett that most funds don’t “earn their keep” as they have fees that are far too high, excessive trading (which drives up costs), and can’t match the performance of the S&P 500. However, that’s not all active funds and also downplays the risks of passive investing. Tim Armour says that there are good mutual funds that have lower fees and don’t trade excessively. The other benefit to actively managed mutual funds is that they avoid the main pitfall of passive funds which will rise and fall with the market. This benefit is that the manager can mitigate the losses when the markets are going down while a passive fund can’t.

Tim Armour has spent his entire professional career at Capital Group where he started in their The Associates Program. While he is the Chairman and CEO of Capital Group he also continues to serve as a financial advisor. He was named the Chairman after the unfortunate passing of Jim Rothenberg, the previous Chairman of the company. He is a graduate of Middlebury College where he earned his bachelor’s in economics.

Armour oversaw the partnership Capital Group formed with Samsung Asset Management. This partnership was formed to develop active investing strategies in South Korea. In a statement about the partnership, he said that the broader plan was to co-develop investment solutions for Korean investors.

Betsy DeVos Meteoric Rise to Fame

Elisabeth Betsy DeVos has been described in many circles as a formidable advocate, champion of the environment and an open-minded philanthropist. An overview on describes her as a proven leader, innovator and disruptor with lots of interest in politics, education and business. Betsy is a former Chairperson of a privately held investment and management firm called The Windquest Group. The Michigan based firm holds a diverse portfolio of consumer goods and services. On the political front, Betsy has actively been involved in politics for more than 35 years, although most of her recent political efforts are trained on advancing educational choices. Being a staunch Republican, she has been elected the Chair of the Michigan Republican Party 4 times and served the GOP in various other capacities. The engagements have revolved around the Republican Party grassroots organization, campaigning and serving on the political action committees.

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With regards to philanthropy and communal responsibilities, Betsy previously held the position of Chairman of the Philanthropy Roundtable and American Federation of Children. She served on the board of the Philanthropy Roundtable from December 2014 to 2016 and Devos Institute of Arts and Management from 2010 to 2016. Betsy has also served on the boards of the American Enterprise Institute, the University of Maryland, Foundation for Excellence in Education and ArtPrize among other interest groups and organizations. Some of the organizations that have benefited from Betsy and her husband’s largesse according to Politico, include; non-profit group Alliance for School Choice, Foundation for Excellence in Education and Grand Rapids Christian School Association. The list of beneficiaries also includes the University of Maryland College Park Foundation and JF. Kennedy Center for Performing Arts. Betsy DeVos received her education at the Holland Christian High School in Michigan.

She later attended Calvin College in Grand Rapids, Michigan and obtained her Bachelors of Arts Degree. Betsy is a staunch supporter of the family unit. She is married to Dick DeVos, a renowned entrepreneur, philanthropist and public activist. Together, Betsy and Dick are proud parents of 4 children and 5 grandchildren. To add to her already glowing list of achievements, President Donald Trump appointed Betsy his choice for Education Secretary on 7th February, a feature appearing on Cosmopolitan magazine reveals. Although she spent many years advocating for privatization of schools and spread of school voucher program, Betsy did not have any prior experience working in the education sector. In her new position, she will be charged with leading the Department of Education, ensuring equal access to education, setting education policy and fighting all forms of discrimination in the US school system. The article reiterates that Betsy 59, was born in Western Michigan and has long been a strong advocate and supporter of the Republican Party.

EOS Fuels The Future Of Lip Care

Glide the product onto your lips and it won’t take you long to determine why the brand is named Evolution of Smooth. Hear the story the co-founders Sanjiv Mehra and Jonathan Teller shared with and you’ll get an even truer understanding of the “evolution” element.

Lip balm has certainly evolved since Mehra and Teller developed their startup EOS. Once a bland and boring product marketed to chapped lips, it has become an exciting and enticing beauty product. Today, EOS lip balm can be found in the purses of a multitude of Millennials. Are you wondering why yet?

EOS is an organic lip balm that comes in a variety of fun flavors like sweet mint (, honeydew and grapefruit. It’s silky consistency rolls onto lips like no balm you’ve ever experienced! The aroma from the product delights the senses and has a delightfully delicious taste. It’s smooth cylindrical packaging makes users want to pick it up and carry it along throughout their day.

In fact, that is exactly what has happened, consumers are being spotted with the product everywhere. In the past seven years, the product has become an everyday product in women’s beauty regimens and a staple in their handbags. Stars like Christina Aguilera and Kim Kardashian have been spotted with product. It has become a common product on the shelves of drugstores. EOS even has a strong presence on social media platforms.

It is clear to see that EOS has changed the way consumers think about lip care and that presence of this product will only strengthen in popularity!

Want EOS? Order now! Go to the Evolution of Smooth website, or the Racked online store.

A Company Like Securus Technologies

When looking for a company that cares about the world, a person doesn’t need to look further than Securus Technologies. They create many different ways to protect the public and the inmates in facilities. They are publishing letters from the public that help assist the law to fight and solve crimes.


In order to make more of an impact, they are inviting the public to come to a presentation at their business office in Dallas, TX. This when the public can get to see the latest technologies they are working on, and they can ask any questions they may have. Taking a tour of the facility will be both interesting and educational, and it will allow the public to see how important the work that this company does is to the country and the world.


Since they are a leader in the public safety field, this company knows what they are doing, and they are sought after by many companies and the government for what they can do. It is all about the safety of the people, whether it be in the civil or criminal sectors of justice, and this company strives for perfection in every job that they complete. In the future, they will continue to create new ways to protect people on a weekly basis. They will also become even better known in the country and all around the world for the great work that they do on a regular basis.