Learning Decks

Educating The Masses

Why Entrepreneurs Need Their Own Website

These days, the internet is what drives business. One of the reasons is that it is a lot easier for people to market with the use of the internet than it is with other means. It is also more cost effective for people who have the right techniques. When it comes to marketing, the same techniques for marketing apply to online reputation management for the most part. There are other factors that come in play as well. One of the factors for online reputation management is tracking every mention. This is impossible to do without the right tools.

Fortunately, IC Media Direct has tons of tools that one could choose from in order to track all of the mentions of the company. This can help the entrepreneur decide if he should deal with the mention. One thing that is not going to work well for the entrepreneur is if he tries to engage every mention of him and his business. One thing he has to watch out for is a troll. People are advised not to feed the trolls. The best thing to do is engage in conversations with people who are his fans and people who have legitimate concerns.

With a website, people are going to have a hard time with their site. The important thing is to make the website easy for the user to navigate. One must also include certain pages like a bio page, a call to action, and a interactive element. One thing that can attract people is if there is a lot of interaction. Therefore, people can meet and discuss a lot of things about the business and the products that have been promoted. As for an active element, it would help to have a blog that one could use in order to keep the site looking alive.

Chicago-Based Madison Street Capital Is Nominated For The M&A Advisor Awards

Surviving in the financial industry isn’t easy. The stakes are high, and the competition is fierce. Financial businessmen are taught that nothing last forever in the capitalistic system and change is the only normal in the investment world. Finding a niche in the industry is important, but identifying that niche could take time. Charles Botchway, the CEO of Madison Street Capital, understood the risks when he co-founded his Chicago-based boutique investment firm. But Botchway stayed the course and found a place in the merger and acquisition segment of the industry.



Botchway not only found a place in mergers and acquisitions, he carved out new territory, and found a niche where his company could shine. Madison Street Capital has a history of receiving awards, but being a finalist for the 15th Annual M&A Awards is a great honor. The M&A Awards are the golden rings of achievement in the merger and acquisition industry. The awards recognize excellence in deal making, financing, and restructuring. Madison Street was nominated as the best boutique investment firm of the year. The company is being recognized for its role in putting Acuna & Associates S.A., and Dowco together in a very complex cross-border merger. The merger had a lot of moving parts, according to Madison Street’s Senior Managing Director, Karl D’Cunha.



This is not the first time Madison Street Capital is in the news for outstanding performance. Tony Marsala, the COO of the company, has won several awards for his outstanding work in the merger and acquisition industry. Marsala and Botchway like to put small and medium size companies together, and that strategy has made Madison Street Capital a leader in the boutique investment industry. Madison Street is also known for its valuation services in the global marketplace.



One of Madison Street’s recent challenges is watching fellow Chicago business giant, Sears start a major restructuring plan. Madison Street is not playing a major role in the restructuring because the Sears deal is a billion-dollar company, but the company is losing value and market share at an alarming rate. The Sears restructuring issue is an ongoing lesson in developing new partnerships and new opportunities. The Madison Street Capital reputation is based on developing new partnerships and cultivating new opportunities. The Sears debacle is just one of the deals Botchway and Marsala keep an eye on because Sears still plays an important role in the health of brick and mortar retail. If Sears fails to restructure successfully, the future of other brick and mortar retailers is in jeopardy as well.


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UKV PLC Makes Buying Fine Wines Easy

Nothing can be quite as intimidating as ordering a bottle of wine for your extended family or finding the perfect glass for dinner during a blind date. While most of us would like to think we are wine experts, (Being able to distinguish between red and white as well as being able to pronounce Cabernet almost qualifies me as an expert, right?), but the truth may be that many of us are simply clueless when it comes to distinguishing fine wine from their cheaper counterparts.

Luckily French wine experts, UKV PLC released a guide to choosing the best French wines for every occasion. Though only a sliver of the amount of knowledge needed to consider yourself an expert, UKV PLC’s guide provides even the most clueless wine connoisseur with a foundation to build upon, and avoid any embarrassment during their next dinner.

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UKV PLC Brings Classic and Vintage Wine Directly To You

If their guide still proves a bit much to digest, it may be best to leave choosing your wines to the professionals. That is where UKV PLC best shines as they have been helping find vintage wine and rare bottles for the better portion of the last decade. Taking away any of the guessing, the experts at UKV PLC work with all of their clients to find them a bottle that will perfectly match their tastes while earning more than a few nods of approval.

If you would like to read UKV PLC’s full guide please click here.

Advertising Executive Lori Senecal Brings A Global Perspective To The Ad World

Many executives tend to under-utilize their company’s most vital resource: their employees. Many employees, especially in the advertising world, pursue their careers because they are interested in solving problems that shape their companies and influence their industries. However at more than a few companies some employees can find themselves feeling as though their full potential is not being capitalized upon within the context of their position. It is often clear that their employers and supervisors are not interested in what the employees think about how the company can become more efficient and more effective in distinguishing itself from other competitors that exist in the marketplace.

If you were to speak to employees who have worked at organizations that have been led by advertising executive Lori Senecal, however, you would probably find that they had opportunities to be heard that other employees are not accustomed to having. According to Campaign Live magazine when Senecal was working as the Chairman and Chief Executive Officer of KBS+ she worked to promote employee engagement by making a class on the world of venture capital available to her employees. Campaign Live notes that Lori’s goal in providing her employees with training in venture capital was not to encourage them to necessarily enter the world of investment management but to spur them to be more proactive when it came to transforming the way that the company did business. This sort of effort was part of a management strategy wherein Lori empowered the people working under her to be able to work on projects that could generate money for the company and for the employee that proposed it. From the outside looking in it appears as though Lori values creating an environment within the organizations that she runs that are similar to a startup where creativity is valued and leveraged to give the business a competitive advantage.

In 2015 Lori transitioned from her role as the Chairman and the Chief Executive Officer of KBS+ into being the Global Chief Executive Officer of the advertising firm CP+B. At CP+B Lori was able to leverage her experience building an international advertising business. Under her leadership, KBS+ went from being a firm that focused on US-based business to a firm that grew to have a staff of nearly 1,000 people working to provide advertising solutions to businesses located around the world. In her role as Global Chief Executive Officer of CP+B Lori is responsible for overseeing CP+B’s global offices and focusing on growing the firm’s international business.

Kate Hudson: Co-Founder Of Fabletics With A Vision To Change Online Marketing

Fabletics by Kate Hudson is an online subscription retailer store that sells accessories and sportswear for women, normally referred to as “athleisure.” Fabletics is best known for its online business approach but also has eighteen conventional stores. It provides personalized outfits chosen for its members based on their fashion and lifestyle preferences. It’s a subsidiary of JustFab that renamed to TechStyle Fashion Group in the mid of 2016.



Fabletics was founded by Kate Hudson, Adam Goldenberg, and Don Ressler in July 2013 and launched officially on 1st October 2013. In June 2015, Fabletics also launched FL2, its active wear line for men with an actor, Oliver Hudson, and co-founder, Kate’s brother. In March, Fabletics expanded the inventory beyond sportswear by adding swimsuits and dresses. The company has gained press exposure repeatedly for their tactics about online marketing and advertising. According to Forbes, it has increased revenue by thirty-five percent every year, with a worth of US$250 million within few years of business. The company uses a different type of pop-up stores to increase the clientele which directly means raise in membership.



Membership is completely free and like an ordinary subscription where VIP Members get an email at the starting of every month exhibiting them new looks. And they’ve until 5th of this month to decide if they’d like to skip or shop; however, affiliates who decline to skip would charge US$49.95 that turns into a store credit which never expires. When getting registered, members are needed to complete a survey concerning their lifestyle and workout preferences. At the beginning of every month, outfits which are personalized, chosen for every member based on such preferences.



In only a few years Fabletics has generated more than twenty million followers on Twitter and also has opened eighteen retail stores. Within very short span of time, Fabletics managed to get 1.2 million monthly members globally, who gets discounts of up to half on purchasing their favorite apparel. Starting at US$49, members get a sports bra, top, and bottoms based on fashion and lifestyle preferences of theirs. The idea for Fabletics is to get on-trend fashion and personalized services at discounted prices.



While celebrities certainly help, an actress, who won the Golden Globe saw a chance to adopt e-commerce model of Warby Parker and design high-quality, affordable line that inspires all women, despite age, size or ability to purchase, to feel and look their best and embrace a healthy, active lifestyle.



Hudson’s way to design affordable, fashionable fitness apparel for fashion-savvy individuals has been an inspirational journey, and she learned numerous lessons in his journey to build a market for her new product in such competitive environment. These few points are worth reading that she shared to learn more about marketing opportunities. Identify marketing opportunities, Stay hands on, Rely on data to make appropriate decisions, Get inspired and Take risks and believe in yourself. Hudson’s motto is very simple: Live your life with passion. Try to keep that in view, and you will become fearless.

What to Expect Using Wen Cleansing Conditioner

Anyone interested in using the WEN Hair Cleansing Conditioner wonders if it is a worthwhile product. Who wants to waste time and money on a useless product? But, women with fine, limp hair have an even greater concern when choosing beauty products, since finding a product that gives their hair life without weighing it down is never an easy task.

One user shares on Facebook her Wen Cleansing Conditioner experience. This user, like many others, has fine hair, and was skeptical of the product. Her 7-day journal highlighted the results of the product use on her fine hair, and you’ll be interested to know what she has to say.

After using the product for 7-days, this user reported great results with the Cleansing Conditioner. She noted her hair was full of life, had more volume and shine, and that it was smoother and silkier. These results were attained from the very first use of the product. This user says the Cleansing Conditioner is a product she’ll use again soon.

Wen Cleansing Conditioner is an incredible 5-in-1 product developed by Chaz Dean. As a Hollywood stylist, Dean knows a thing or two about gorgeous hair. The Cleansing Conditioner is one of many hair care products in the Wen by Chaz line; After several years on the market, it is safe to say that the Wen Cleaning Conditioner exceeds expectations of almost every user!

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Online Financial Advice: Learning From Kevin Seawright’s Example

There is a growing trend in the industry today where people look online for financial advice from professionals. Not only that, but many people are excited about some of the changes that are starting to take place in this area of the economy. If you are ready to invest for the future, working with a financial professional is a great idea.

There are a lot of benefits to working with someone who is based in another area on your finances. Not only can communication be easy, but you can also get a variety of perspectives from people around the world.

This is one of the best ways to take your life and career to the next level. According to Crunchbase,  a lot of people today look up to the hard work that Kevin Seawright has put into his career. He is helping people across the world with their personal situation.


For many people, the biggest hurdle to them accomplishing their goals is learning how to invest. A lot of people would rather spend that money on something that they can buy every month instead of actually saving and investing for the future.

However, people like Kevin Seawright are a great example of the benefit of bringing in someone with a lot of experience. He has helped many people and investors develop a financial plan for the long term.

You need to have both short term and long term goals in your life. With that being said, a lot of people incorrectly concentrate on how to add value in the short term. This can cause a lot of issues down the road for a number of reasons. You always need to look at a ten year plan and work towards accomplishing your goals in that area. Learn more about Kevin Seawright:

Next Steps

If you are interested in getting financial help from people around the world, technology is allowing people to do that today.

However, you need to get on a plan today and start working with someone so you can make those changes today. The sooner you make the changes, the sooner you will accomplish your goals.

Madison Street Capital Continues To Soar

In the competitive global landscape, companies want to engage the very best in the industry. When it comes to the investment finance, Madison Street Capital reputation precedes them. They are arguably the most decorated investment firm in the last three years.



They have raked in some of the most prestigious nominations and awards in this competitive industry. During the 15th Annual M&A Advisor Awards, Madison will be on the list of finalists in two categories. It is a crowning moment for Madison Capital who often have to operate in a very competitive and a legally challenging environment.



In the last three years, they have bagged an award every time they reach the finals. They don’t just pride themselves with nominations, they go ahead and win. According to one of the senior managing director of the firm, Karl D’Cunha, it takes professional and unbowed determination to deliver at the highest level.



Madison will compete in the Boutique Investment Banking Firm of the Year category following its remarkable year. During the year, the company facilitated the acquisition of Acuna & Asociados S.A. by Dowco. The deal left many industry experts impressed by the level of diligence, professionalism, and deal-making strategies employed.



The boutique investment category seeks to recognize the best company in terms of creativity and efficiency in execution of international and industrial deals (Under $100m). To win in this category, the competing firms must show noteworthy genius in understanding the two markets through a carefully executed deal.



The performance did not go unnoticed, and M&A Award is not the only one looking to honor them. The company is gaining a very positive reputation in restructuring and financing solutions for medium and small enterprises.



Madison Street Capital



Madison Capital is an investment firm with a mission of providing its clientele with the best deals possible in financing, restructuring, financial positions, valuations, mergers and acquisitions, and deal making. For over 19 years, they have maintained the highest level of commitment and discipline.



Given the nature of the business, dealmakers and financial consultants work round the clock, often across different time zones in what the CEO Charles Botchway calls a global marketplace.



In such an environment, experts must keep tabs with the global trends and multiple movable parts that make any decision complex. However, Madison Street Capital have shown its competence in offering the best services in the market.


For updates, check out Madison Street Capital on Facebook.

Sam Tabar Investment Tips for New Year

It was January 2015, that time of the year when people were beginning to plan their New Year’s Resolutions. According to that time’s Fidelity Investments report, 54% of consumers planned to make viable financial resolutions for that New Year.

However, the complex investments securities industry can be overwhelming to the amateurs. Bloomberg has it that the Columbia Law School-trained attorney and top capital strategist Sam Tabar luckily volunteered to reveal his top investment tips to assist all those newcomers who were looking to boost their net worth and plan for an early retirement in the New Year. Learn more about Sam Tabar:

Sam Tabar, the renowned financial strategist cautioned the people who were planning to beef up their portfolio through commodity trading that it would not be a walk in the park. According to the expert, these types of investments were riskier that the traditional bets like the mutual funds.

Commodity markets are more volatile than the stock markets or the mutual funds, so it is wise for investors to conduct their due diligence prior investing in that sector.

Another option of the traditional stock market is investing in the private sector. Social entrepreneurship is booming and investing in social platforms is good opportunity to make good money while assisting others.

According to, Sam Tabar knows this first hand after having recently invested in THINX. THNX is a socially conscious women’s underwear manufacturer. For each pair of product sold by THINX, it donates seven sanitary pads to AFRIpads, which eventually donates the sanitary supplies to the needy girls in Africa.

The financial legend, however, noted that no matter the route novice investors chose, a properly diversified portfolio is very critical. He said that it is easy for novice investors to get confused up in a new and exciting investment endeavors or a stock that is currently outdoing its peers.

But all good things should come to an end while you want to ensure that you do not keep all your eggs in one basket when the hot stock comes back.

Tabar’s most crucial piece of advice was that the best time to begin investing is the present. You do not have to wait for your retirement years to wish you had started investing earlier.

Capital Group’s Tim Armour Makes The Case for Active Funds

Warren Buffett has made the case that the majority of people who invest should stick with a passive fund that follows the S&P 500. The fees are very low and this strategy will beat the results of the majority of actively managed funds. Recently Tim Armour, the Chairman and Chief Executive Officer of the financial firm Capital Group, wrote an article on CNBC stating that active funds should play a role in your portfolio.

Armour agrees with Warren Buffett that most funds don’t “earn their keep” as they have fees that are far too high, excessive trading (which drives up costs), and can’t match the performance of the S&P 500. However, that’s not all active funds and also downplays the risks of passive investing. Tim Armour says that there are good mutual funds that have lower fees and don’t trade excessively. The other benefit to actively managed mutual funds is that they avoid the main pitfall of passive funds which will rise and fall with the market. This benefit is that the manager can mitigate the losses when the markets are going down while a passive fund can’t.

Tim Armour has spent his entire professional career at Capital Group where he started in their The Associates Program. While he is the Chairman and CEO of Capital Group he also continues to serve as a financial advisor. He was named the Chairman after the unfortunate passing of Jim Rothenberg, the previous Chairman of the company. He is a graduate of Middlebury College where he earned his bachelor’s in economics.

Armour oversaw the partnership Capital Group formed with Samsung Asset Management. This partnership was formed to develop active investing strategies in South Korea. In a statement about the partnership, he said that the broader plan was to co-develop investment solutions for Korean investors.